Unconventional Loui 3, dropping March 7, is the fifth album put out by Louis Davis, Jr.
The album and Its 17 tracks are, he said, “definitely my best piece of work.”
“The reason I’m saying that is because I made every single beat off this entire album. It is a collaboration between some of the dopest artists that the 510, 415, 707, and 503 area code has to offer.”
The album’s 17 tracks join more than 60 that he has released since beginning to drop music in 2022.
The album begins at a slower pace, “more like a hip-hop vibe,” then progresses into a dance party in the middle tracks, becoming thankful with a song called “Longevity and Prosperity,” written especially for his sons to express his hopes and dreams for them.
Closing it out is a song for his recently passed uncle.
“I did a tribute to him. He really loved playing the trombone, and I had some old video footage of him playing. I sampled him, and I put that on the very last song of the album, which is called ‘Rest in Heaven Uncle John.’”
He is promoting two singles specially from the album, “OUTRAGEOUS!,” featuring Stunnaman02, and “LottaAppleBottom,” featuring Keak Da Sneak and Singular. All three, like Louis, are artists of the Hyphy — for hyperactive — hip-hop movement in the northwest California coast.
Featured artists from the Bay Area are one of the aspects he is most proud of in the album.
“Rightfully So” features LBZ. Theory503 is on the track called “El Pablo Noah.” T-Warren is the featured artist on “Go Crazy,” PaqGod and B. Lyrical are on “Vibe Out!,” and G.Rob Jamz is on “Soapy River.” KingLung and Dell Feddi are featured on “Hustlin’ Mayne.”
“I hand-picked these artists specifically because I think they are really doing their thing. Everybody that I picked has a whole vibe of their own. You’ve got all these different people from all these different areas that are extremely talented and well respected.”
Louis prides himself for writing his own lyrics and music and doing his own production work, but he also takes pride in writing for others. He has built some of that into the tracks on Unconventional Loui 3 for aspiring artists.
“Not only am I trying to show my creative side by making every beat in this album, but I use a lot of splice,” he said. “That gives an artist who just raps a way to create his own beats.”
“I’m primarily a hip-hop artist,” he continued, “but I always have these beats and tunes and stuff in my head.”
Louis has produced a lot of songs in a short period of time. He is as prolific talking about his creations as he is in making them. Unconventional Loui 3 has a lot of music on it, and he has a lot to say about the album.
“I love saxophones and jazz and stuff like that, so I included a lot of those in the types of beats I’ve been making. But I also include Go Crazy — a ravey hip-hop type vibe — as you go through the different songs, and it’s got some ensembles, like a poppy dance type vibe".
“The rhythm of the songs changes from the moreso hip-hop to moreso dance, like techno, like my Benny Benassi side of things, and also like Knife Party. I wanted to mix up some of those types of vibes inside some of the hip-hop songs.”
He sums up, “You're gonna see my savage, hip-hop side, and I sing a lot, too.”
He describes the featured single “Outrageous” this way:
“Outrageous grabs people’s attention right away with the loud trumpets in the beginning. It also kind of describes me. I’m outrageous. I’m really, really big on working out and keeping a fit body and pushing through opposition — when things get tough. But I’m also outrageous in my style, my cadence, my flow. I can be very calm to screaming and yelling and getting my feelings out, or I can chop it up in rap really fast or I might just turn around and start singing.”
Some of that is explicit in the track. In one place, Louis sings, “You might have thought I was down / I was just doing some push ups / Back like Rocky.”
“I want to let the crowd know, too, that you might have to rewind and listen to a lot of things again, because I have a lot of metaphors, and I’m a big fan of double and triple-double entendres.”
Check out his beats, vibes, flows and metaphors by connecting to Louis Davis, Jr. on all platforms for new music, videos, and social posts.
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